You will need to open a command prompt or terminal in order to modify this setting on your router.
Mac OS:
Go > Utilities > Terminal
Windows:
Start Menu > Run (Windows + R) > type cmd > OK
At the prompt type the following:
telnet 192.168.1.254
You are now prompted to enter your router's Administrator's username and password. By default the username is Administrator and the password is blank. When you see the {Administrator}=> prompt enter either commands to disable or enable ICMP, pressing Enter after each line:
To disable ICMP enter:
service system modify name=PING_RESPONDER state=disabled
saveall
exit
To enable ICMP enter:
service system modify name=PING_RESPONDER state=enabled
saveall
exit
And that's it, you are done.